Brad Pitt Ad
Do ads influence buying decisions?
The question isn’t “do?” its is “in what ways, with what tactics, by pushing which buttons, are we encouraged to buy?”
Can Brad Pitt sell us? Can Brad get into our “buyer brains” when he drops his voice, looks tortured with desire, and says that Chanel is “inevitable.” I’m reminded of the saying from Star Trek’s Borg, “Resistance is Futile.”
How effective is this ad? Meaning, as a woman, which perfume will you ask for this holiday season? As a man, which fragrance will you buy your woman. After all, can you relate to Brad Pitt.
Yikes, this is one of the most provocative ads I’ve seen – I feel like I need a cigarette after watching this ad (and, of course, I don’t smoke!)